Technical SEO Services That Fix What Is Holding Your Rankings Back
Technical SEO makes your website easy for search engines and AI crawlers to discover, crawl, render, index and understand. Maroon Click finds and fixes the speed, indexing, structure, schema and crawl problems that stop good content from ranking, then monitors your site so new issues never go unnoticed.
From a full audit to hands-on fixes on WordPress, Shopify and custom builds, we give your website the clean foundation every other SEO effort depends on.
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Are hidden technical issues costing you traffic?
Technical problems rarely announce themselves. Traffic simply stalls or drops, and great content never reaches its potential. These are the warning signs we look for:
- Important pages show “crawled, currently not indexed”
- Traffic dropped sharply after a redesign or migration
- Pages load slowly, especially on mobile phones
- Core Web Vitals fail in Google Search Console
- Duplicate pages compete with each other
- Old URLs return 404 errors instead of redirecting
- Redirect chains and loops slow crawling
- Accidental noindex tags or robots.txt blocks
- JavaScript hides content from search engines
- Rich results disappeared or never appeared
- Wrong language or country pages rank abroad
- Search Console shows warnings nobody has fixed
What is technical SEO?
Technical SEO makes sure nothing stands between your content and the search engines that rank it. Think of it as the plumbing behind your website. When it works, nobody notices. When it breaks, pages disappear from search, rankings slip and visitors leave because pages are slow or broken.
Search engines follow a pipeline. They discover URLs through links and sitemaps, crawl them by requesting each page from your server, render the HTML, CSS and JavaScript, decide whether to index the page and then rank it for relevant searches. Technical SEO removes friction at every step, and Google Search Console’s Page Indexing report shows exactly where pages drop out.
Technical health matters for AI search too. AI assistants that browse the web need to fetch and parse your pages quickly. If key content is hidden behind heavy scripts or blocked by robots rules, it may never be considered as a source for an AI answer.
Why technical SEO is the foundation of every ranking
Content and links can only perform when the technical foundation is solid. Fixing it often unlocks gains that were blocked for months.
Pages get indexed
If Google cannot index a page, it cannot rank, no matter how good the content is. We make sure your important pages are found and kept in the index.
Faster, better experience
Speed affects rankings and, even more, conversions. Faster pages keep more visitors and turn more of them into leads and sales.
Signals stay consolidated
Duplicate URLs split ranking signals. Canonicals and redirects focus authority onto the one page that should rank.
Rich results eligibility
Valid structured data can unlock stars, FAQs, breadcrumbs and product details that make listings stand out.
Safer redesigns
A planned migration protects years of rankings when you redesign, change platform or move domains.
AI crawler access
Clean HTML, sensible robots rules and fast responses help AI tools fetch and cite your content.
The Maroon Click Technical SEO Framework
We organise technical work into four cores and prioritise every fix by impact and effort.
Crawl & Index Control
Robots rules, sitemaps, canonicals, noindex usage, parameters and index coverage, so search engines spend time on pages that matter.
- Index coverage
- Canonicals
- Sitemaps
Performance & Experience
Core Web Vitals, server response, image optimisation, script management and mobile usability for fast, stable pages.
- LCP
- INP
- CLS
Architecture & Linking
Logical URL structure, navigation, breadcrumbs and internal links that spread authority to commercial pages.
- Site structure
- Internal links
- Breadcrumbs
Structured Data & Rendering
Validated schema, server-rendered content and JavaScript checks so machines read exactly what users see.
- Schema
- Rendering
- JS SEO
What our technical SEO service includes
From the first crawl to ongoing monitoring, every part of your site’s technical health is covered.
Full technical audit
A complete crawl plus Search Console, PageSpeed and log analysis where useful.
Index coverage fixes
Resolve “not indexed” reasons and remove low-value pages from the index.
Core Web Vitals
Improve LCP, INP and CLS with image, script, caching and hosting changes.
Mobile usability
Responsive layouts, tap targets and content parity on mobile.
Redirect management
301 mapping, chain removal and 404 recovery for valuable URLs.
Canonical & duplicates
Consolidate parameter, filter and printer-friendly duplicates.
Site architecture
Shallow, logical structure with clear navigation and breadcrumbs.
Internal linking
Pass authority to priority pages with descriptive anchors.
Schema markup
Organization, Service, Product, Article, FAQ and Breadcrumb schema.
JavaScript SEO
Rendering checks and server-side delivery of critical content.
International SEO
Hreflang, language versions and regional targeting.
Migration support
Benchmark, redirect map, staging review and post-launch monitoring.
What are Core Web Vitals and how do you improve them?
Core Web Vitals are Google’s real-user metrics for loading, responsiveness and visual stability, reported in Search Console and PageSpeed Insights.
| Metric | Measures | Good threshold | Common fixes |
|---|---|---|---|
| LCP (Largest Contentful Paint) | How quickly the main content appears | 2.5 seconds or less | Compress and resize hero images, preload key assets, caching, CDN, faster hosting |
| INP (Interaction to Next Paint) | How quickly the page responds to taps and clicks | 200 milliseconds or less | Reduce heavy JavaScript, defer third-party scripts, break up long tasks |
| CLS (Cumulative Layout Shift) | How much the layout jumps while loading | 0.1 or less | Set image and embed sizes, avoid injecting content above existing content, stable fonts |
Fixes that matter, prioritised by impact
A crawl tool will happily list thousands of warnings. The skill is knowing which ones actually affect rankings and revenue.
Impact-effort scoring
Every issue is scored so the fixes with the biggest payoff happen first.
Implementation, not just reports
We fix issues directly on WordPress, Shopify and most CMSs, or brief your developers precisely.
Verified fixes
We re-crawl and check Search Console to confirm every change worked.
Business-aware decisions
We never noindex or redirect pages without understanding their commercial value.
Plain-language reporting
You will understand what was wrong, what we changed and why it matters.
Continuous monitoring
Alerts for new errors, broken pages or changed tags after updates.
Our technical SEO process
Methodical, transparent and safe for your live website.
Crawl & benchmark
Full crawl, Search Console review and performance benchmarks across key templates.
Prioritise
Issues scored by impact and effort into a clear action plan.
Fix critical blockers
Indexing, robots, redirect and canonical problems resolved first.
Improve performance
Core Web Vitals and mobile experience optimised template by template.
Structure & schema
Architecture, internal links and structured data improved and validated.
Monitor & maintain
Monthly checks, alerts and fixes so the site stays healthy.
How quickly do technical fixes show results?
Results depend on the issue. Removing a blocker can produce gains within weeks; performance and structure improvements build over time.
- Weeks 1–2
Audit
Crawl, benchmarks and a prioritised action plan.
- Weeks 2–6
Critical fixes
Indexing, redirects and duplicates resolved; affected pages recrawled.
- Months 2–3
Performance
Core Web Vitals and mobile experience improve across templates.
- Ongoing
Monitoring
New issues caught early after updates and content changes.
How do you migrate a website without losing rankings?
Plan the migration before any code changes, map every URL and monitor closely after launch. Redesigns, platform changes and domain moves are among the most common causes of sudden traffic loss, usually because old URLs are not redirected or important content and metadata are lost.
Our process starts by crawling and benchmarking the current site’s URLs, rankings, traffic and backlinks. We build a one-to-one redirect map from old URLs to their closest new equivalents and review the new site on staging for indexing controls, metadata, content parity and speed. At launch we deploy redirects, update sitemaps and verify everything in Search Console, then monitor crawl errors, indexing and rankings daily for the first few weeks so any problem is fixed before it costs you customers.
Technical SEO for AI search and crawlers
AI visibility starts with being accessible. If key content is blocked, hidden behind scripts or slow to load, AI tools that browse the web may never retrieve it, no matter how good it is.
We check robots.txt so you are not accidentally blocking crawlers you want to reach your content, serve important content in HTML rather than relying only on client-side JavaScript, keep sitemaps accurate in Google Search Console and Bing Webmaster Tools, and add validated structured data that gives machines a clear summary of key facts. An optional llms.txt file can also point AI tools to your most important pages.
- Search engine and AI crawler access
- Server-rendered critical content
- Validated JSON-LD schema
- Accurate XML sitemaps
- Optional llms.txt
What you get every month
Ongoing technical care keeps your rankings protected as your site changes.
- Monthly site crawl and issue report
- Search Console coverage and error review
- Core Web Vitals monitoring
- Fixes for new 404s and redirect issues
- Schema validation and updates
- Internal linking improvements
- Plugin and update impact checks
- Uptime and critical tag monitoring
- Developer-ready tickets where needed
- Strategy call with priorities for next month
The tools behind our technical SEO work
Tools only point to problems. The value lies in interpreting the data and getting the right fixes implemented.
Google Search Console
Indexing status, crawl stats, Core Web Vitals, manual actions and search performance.
Bing Webmaster Tools
The equivalent data for Bing, which also powers Copilot search features.
PageSpeed & Lighthouse
Field and lab performance data with specific, testable recommendations.
Site crawlers
Full crawls that reveal broken links, chains, duplicates, missing tags and orphan pages.
Log file analysis
Server logs that show exactly which pages bots visit and how often.
Schema validators
Rich Results Test and Schema Markup Validator for every implementation.
Uptime monitoring
Alerts when pages go down or critical tags change.
Analytics & GA4
Landing-page performance and conversion impact of technical changes.
Why choose Maroon Click for technical SEO
Technical depth, explained simply and implemented safely.
Hands-on implementation
We fix problems, not just list them.
Platform expertise
WordPress, Shopify, WooCommerce and custom stacks.
Safe changes
Staging checks and verification before and after every fix.
Clear priorities
Impact-based plans instead of overwhelming spreadsheets.
AI-ready foundations
Infrastructure that serves search engines and AI tools.
Ongoing monitoring
Problems caught before they cost you traffic.
How do canonical tags, redirects and duplicate content work?
Duplicate and near-duplicate pages split ranking signals and waste crawl resources. Technical SEO consolidates them so one strong version ranks.
Canonical tags
A canonical tag tells search engines which version of similar pages is the main one. It is essential for eCommerce filters, tracking parameters, printer-friendly pages and syndicated content, and it keeps ranking signals focused on a single URL.
301 redirects
Permanent redirects move visitors and most link value from an old URL to a new one. After any redesign or migration, every old URL with traffic or backlinks should redirect to its closest new equivalent, never to the homepage by default.
Parameters & pagination
Sorting, filtering and session parameters can generate thousands of near-identical URLs. We control them with canonicals, internal linking choices and, where appropriate, robots rules so crawlers focus on valuable pages.
How do JavaScript and international setups affect SEO?
JavaScript-heavy websites can rank, but they add risk. If important content or links only appear after scripts run, search engines need extra resources to render them, and some crawlers, including some AI crawlers, may not render JavaScript at all. Best practice is to deliver critical content and links in the initial HTML through server-side rendering or static generation, use real anchor links for navigation and test key templates with Google’s URL Inspection tool to confirm what Google actually sees.
International websites must tell search engines which version of a page to show in each country or language. This is done with hreflang annotations, a clear URL structure using subfolders, subdomains or country domains, and properly localised content. Common errors include missing return links in hreflang, mixing languages on one URL and automatically redirecting visitors by IP address, which can stop search engines from seeing the other versions at all.
How does hosting affect technical SEO?
Your hosting determines server response time, uptime and how well your site copes with traffic spikes. A slow server delays every page load and drags down Core Web Vitals, no matter how well the front end is optimised. For WordPress sites we look for server-level caching, a modern PHP version, HTTP/2 or HTTP/3, a content delivery network for global audiences and data centres close to your main customers. Sometimes the single most effective technical fix is simply moving to better hosting.
Five technical SEO checks you can run today
You do not need special tools to spot the most serious technical problems. First, search Google for site:yourdomain.com and check whether the number of results roughly matches the pages you expect. Second, open the Page Indexing report in Google Search Console and read the reasons pages are not indexed. Third, run your homepage and a key service page through PageSpeed Insights on mobile and note the Core Web Vitals.
Fourth, visit yourdomain.com/robots.txt and confirm that nothing important is disallowed. Fifth, click through your main navigation on a phone and make sure every key page is reachable within three taps. If any of these checks raise questions, a full technical audit will show exactly what to fix and in what order.
What is crawl budget, and should you worry about it?
Crawl budget is the number of pages a search engine is willing and able to crawl on your site in a given period. For most websites with a few hundred pages it is not a concern. It becomes important for large eCommerce stores, marketplaces and news sites that generate many URLs through filters or parameters, where wasted crawling can delay the discovery of new products and updates. We improve crawl efficiency by consolidating thin pages, controlling parameters, fixing redirect chains and keeping sitemaps clean.
Frequently asked questions
What is the difference between technical SEO and on-page SEO?
Technical SEO focuses on how search engines access and process your site, such as crawling, indexing and speed. On-page SEO focuses on the content and HTML elements of each page.
Do Core Web Vitals affect rankings?
They are part of Google’s page experience signals. They rarely decide rankings alone, but poor performance can hold back strong pages and hurts conversions.
Why are my pages “crawled but not indexed”?
Google visited the page but chose not to index it, often because content is thin, duplicate or low value. Improving content and internal links usually helps.
Is WordPress good for SEO?
WordPress is a solid foundation, but themes, plugins and settings vary. Most sites still need speed work, schema and duplicate control.
Should I block AI crawlers?
Blocking them may keep your content out of AI tools. Most businesses that want AI recommendations allow reputable crawlers.
How long does a technical audit take?
For most small and medium business websites, around one to two weeks including a prioritised action plan.
Can you work with my developer?
Yes. We write clear, developer-ready tickets and verify every fix after deployment.
How often should technical SEO be reviewed?
A full audit at least twice a year, plus continuous monitoring and checks after redesigns or major updates.
What is crawl budget?
The number of pages a search engine will crawl on your site in a period. It mainly matters for large sites with many URLs.
Can technical fixes improve rankings quickly?
Yes, when the issue was blocking indexing or causing duplication. Affected pages can recover within weeks of being recrawled.
Is a technical issue holding your website back?
Get a free technical SEO audit with a prioritised list of fixes.
- No obligation
- Free consultation
- Clear action plan