AI SEO, GEO & AEO Services to Get Your Brand Cited by AI
AI SEO, also called generative engine optimisation (GEO) or answer engine optimisation (AEO), makes your brand easy for Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot to find, understand, trust and recommend. Maroon Click combines entity optimisation, answer-first content, structured data and reputation building so AI tools mention your business when buyers ask for advice.
It builds on classic SEO rather than replacing it, so every improvement also strengthens your Google rankings.
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Is AI recommending your competitors instead of you?
Buyers increasingly ask AI assistants for recommendations before they search or click. If your brand is missing from those answers, you lose the deal before you even know it existed. Here are the AI visibility problems we see most often:
- ChatGPT and Gemini recommend competitors but never mention you
- AI tools describe your business inaccurately or with outdated details
- Your pages rank on Google but are never cited in AI Overviews
- Content is long and vague, with no clear answers to extract
- No schema markup telling machines who you are and what you offer
- Your business details differ across directories and profiles
- Few independent websites or publications mention your brand
- No author information or credentials on your content
- Important content is hidden behind scripts AI crawlers cannot read
- Your robots.txt blocks crawlers you actually want to reach your content
- You have no way to measure whether AI tools mention you at all
- Competitors appear in “best of” lists that AI tools rely on
What is AI SEO, GEO and AEO?
AI SEO is the work of earning visibility inside AI-generated answers, not just in traditional search rankings. When someone asks an AI assistant which agency, product or clinic to choose, the assistant writes an answer, often names specific brands and links to the sources it used. Being in that answer puts you on the shortlist before the buyer visits a single website.
AI tools generally retrieve relevant web content, evaluate how trustworthy and useful it is, and summarise it. The exact methods are not public and differ by platform, but the patterns are consistent: they favour content that is easy to retrieve, directly relevant, clearly written, factually specific and corroborated by other trusted sources.
That is why GEO focuses on three things at once: making your website easy for machines to read and quote, making your brand a clearly defined entity with consistent facts everywhere, and building the reputation signals, reviews, mentions and links, that give AI systems confidence to recommend you.
Why AI search visibility matters for your business now
AI answers are becoming the first touchpoint for many buying decisions. Early movers in each industry gain an advantage that is hard for competitors to take back.
The new shortlist
When an assistant names three providers, those three get the enquiries. Being mentioned is the new page one, and it often happens before any website visit.
Higher-intent visitors
People who click through from an AI answer have already read a summary that includes you, so they arrive informed, interested and closer to buying.
Protect your reputation
AI tools sometimes repeat outdated or wrong information. Entity work makes sure they describe your services, locations and strengths accurately.
Compounding with SEO
Clear structure, strong authority and accurate facts help classic rankings too, so every GEO improvement also supports your Google traffic.
Competitive advantage
Most businesses have not optimised for AI yet. Acting now lets you become the default answer in your niche before competitors catch up.
Measurable progress
With a defined prompt set, you can track mentions, citations and share of voice month by month and connect them to referral traffic.
The Maroon Click AI Visibility Framework
Our GEO work follows four cores that together make your brand easy to find, easy to understand and easy to trust.
Prompt & Category Research
We build a library of the real questions buyers ask AI tools about your category, then test them across platforms to see who gets mentioned and why.
- Prompt library
- Competitor citations
- Source mapping
Entity & Technical Clarity
We define your brand as a clear entity with consistent facts, schema markup and crawlable pages so machines can identify exactly who you are.
- Organization schema
- sameAs profiles
- AI crawler access
Answer-First Content
We restructure key pages and create new content with direct answers, question headings, tables and FAQs that AI tools can extract and quote.
- Answer blocks
- FAQ schema
- Expert authorship
Reputation & Citations
We earn mentions on the sources AI tools trust most in your industry, from publications and directories to review platforms and comparison articles.
- Digital PR
- Reviews
- List inclusions
What our AI SEO and GEO service includes
A complete programme that covers your website, your brand’s footprint across the web and ongoing measurement.
AI visibility audit
A baseline of how ChatGPT, Gemini, Perplexity, Copilot and AI Overviews currently describe and cite your brand.
Prompt library
Buyer-intent prompts for your services and locations, used to track progress every month.
Entity optimisation
One consistent brand description, NAP data and profile set across the web.
Schema implementation
Organization, LocalBusiness, Service, Product, Article and FAQ markup, validated.
Answer-first rewrites
Key pages restructured with direct answers, question headings and tables.
FAQ & knowledge content
Self-contained answers to the questions buyers ask before choosing a provider.
Author & E-E-A-T signals
Author pages, credentials and update dates that show real expertise.
AI crawler readiness
Robots rules, server-rendered content, sitemaps and an optional llms.txt file.
Digital PR & mentions
Coverage and citations on sources AI tools commonly reference.
Review strategy
An ethical system for earning genuine reviews that mention your services.
Comparison content
Honest comparison and alternatives pages that AI tools use for shortlists.
Monthly AI reporting
Mentions, citations, share of voice and AI referral traffic tracked over time.
How do SEO, GEO and AEO differ?
They are not competing strategies. A page built well for one is usually built well for the others, which is why we plan them together.
| SEO | GEO | AEO | |
|---|---|---|---|
| Main goal | Rank pages in search results | Be cited or recommended in AI answers | Provide the direct answer to a question |
| Key surfaces | Google and Bing organic results | AI Overviews, ChatGPT, Gemini, Perplexity, Copilot | Featured snippets, People Also Ask, voice |
| Success metric | Rankings, clicks, conversions | Mentions, citations, share of voice | Snippet ownership, answer impressions |
| Content style | Comprehensive, intent-matched pages | Factual, well-sourced, entity-rich content | Concise question-and-answer blocks |
| Off-site signals | Backlinks | Mentions, reviews, list inclusions, links | Authority of the answering page |
GEO done properly, without gimmicks
AI visibility attracts a lot of hype. We focus on the fundamentals that actually influence how AI systems choose sources.
No “pay to be in ChatGPT”
Organic AI answers are not sold as placements. Visibility is earned through content and reputation, and we say so plainly.
No keyword stuffing
Stuffed content is harder for AI to use. We write clearly for people and structure it for machines.
Facts over fluff
Specific prices, timeframes, processes and locations are far more quotable than vague marketing claims.
Consistency everywhere
The same core facts on your site, profiles and listings so AI tools never get mixed signals.
Honest measurement
AI answers vary by user and session, so we track trends across many prompts, not single screenshots.
SEO stays the foundation
AI tools rely heavily on search indexes, so we never sacrifice classic SEO for AI tactics.
How our AI SEO process works
A structured process that turns a vague goal, “show up in AI”, into specific, measurable work.
Baseline audit
We test your prompt library across AI platforms and record mentions, citations, accuracy and competitors.
Entity clean-up
We align your brand description, business data and profiles across the web.
Technical readiness
We check crawler access, rendering, sitemaps and add validated schema markup.
Content restructuring
We rewrite priority pages with answer-first sections, tables and FAQs.
Reputation building
We pursue mentions, reviews and list inclusions on the sources AI tools trust.
Track & iterate
We retest monthly, report share of voice and adjust priorities based on results.
How long does it take to improve AI visibility?
Some changes are picked up quickly; reputation signals take longer to build.
- Weeks 1–4
Baseline & fixes
Audit, entity alignment, schema and crawler access.
- Months 2–3
Content
Answer-first rewrites and FAQs on key pages start to be retrieved.
- Months 3–6
Reputation
New mentions, reviews and list inclusions begin to influence answers.
- Months 6+
Share of voice
More consistent mentions across platforms and prompt categories.
AI platforms change frequently and answers vary between users, so we report trends over time rather than promising specific placements.
Which AI platforms do we optimise for?
Buyers use different AI tools, so we optimise for all the major ones. Each platform retrieves and presents information differently. Google AI Overviews and AI Mode draw on Google’s index and quality systems, ChatGPT and Copilot use web search to fetch current information, Gemini is closely tied to Google’s ecosystem, and Perplexity always shows its sources.
Because the underlying signals overlap, the same foundations help everywhere: crawlable pages, clear structure, consistent entity data, credible authorship and a strong off-site reputation. We then tailor monitoring and some tactics to each platform.
- Google AI Overviews & AI Mode
- ChatGPT search
- Google Gemini
- Perplexity
- Microsoft Copilot & Bing
What you get every month
Concrete GEO work and clear measurement, every month.
- Monthly prompt testing across major AI platforms
- Mentions, citations and share-of-voice report
- Accuracy check of how AI describes your brand
- Answer-first updates to priority pages
- New FAQ and knowledge content
- Schema additions and validation
- Entity and profile consistency checks
- Digital PR and mention outreach
- AI referral traffic tracking in GA4
- Strategy call with next month’s priorities
How should content be written so AI tools cite it?
Write answer-first, structure everything and back up claims with specifics. AI systems tend to pull short passages that directly answer a question, so long, unfocused paragraphs are harder to extract and quote.
Open each section with a one or two sentence direct answer, then expand. Use headings phrased as the questions people actually ask, and define terms clearly the first time you use them. Use numbered steps for processes and tables for comparisons, and include specific facts such as price ranges, timeframes, locations and named methods.
Cite reputable sources for statistics, avoid vague claims like “industry-leading”, show who wrote the content and when it was last updated, and close with an FAQ that covers follow-up questions in short, self-contained answers. This page follows exactly that format.
Why brands choose Maroon Click for AI SEO
We combine deep SEO experience with hands-on AI search testing.
SEO roots
Our GEO work sits on proven SEO foundations, so you never trade rankings for experiments.
Hands-on testing
We test real prompts every month instead of relying on theory.
Honest expectations
We explain what can and cannot be influenced in AI answers.
Clear reporting
Mentions, citations and share of voice in plain language.
Industry focus
We map the sources AI trusts in your specific niche.
One integrated plan
SEO, GEO, content and PR managed together by one team.
How GEO works for different types of businesses
The principles stay the same, but the prompts that matter and the sources AI tools consult change from one industry to the next.
Local services
Prompts like “best dentist near me” lean on Google Business Profile data, reviews and local directories, so consistent listings and steady reviews are critical.
eCommerce
Product recommendations draw on reviews, comparison articles, structured product data and retailer listings, so detailed product pages with specs and FAQs perform well.
SaaS & B2B
Buyers ask for alternatives and comparisons, so comparison pages, integration pages, documentation and software review sites carry real weight.
Healthcare & legal
AI tools are cautious here, so expert authorship, credentials, accurate information and reputable citations are essential.
Travel & hospitality
“Where to stay” and itinerary prompts draw on travel guides, review platforms and detailed destination content.
Professional services
Consultants and agencies win with clear service definitions, case studies, thought leadership and mentions in industry publications.
What is entity optimisation and why is it central to GEO?
An entity is a clearly defined thing, such as a business, person, product or place, that search engines and AI models can recognise and connect to facts. When your brand is a well-defined entity, AI systems can confidently say who you are, what you do, where you operate and why you are relevant.
Entity optimisation starts with one consistent brand description used on your website, social profiles, directories and press materials. We add Organization or LocalBusiness schema with your name, logo, address, contact details and links to your official profiles, build a detailed About page and author pages, keep your name, address and phone identical everywhere, and earn mentions on trusted third-party sites. The more consistently these facts appear, the more accurately AI tools describe and recommend you.
Common AI SEO myths, corrected
AI search is new enough that plenty of misinformation circulates. Here are the claims we hear most, and the reality.
- “AI SEO replaces SEO”: it does not, because AI tools rely heavily on search indexes
- “You can pay to appear in ChatGPT answers”: organic AI answers are not sold as placements
- “Just add more keywords”: stuffing makes content harder for AI to use
- “It only matters for big brands”: local and niche businesses can be the most cited source in their area
- “One screenshot proves visibility”: answers vary, so track trends across many prompts
- “llms.txt guarantees citations”: it is an optional hint, not a ranking factor
Frequently asked questions
Can I check whether ChatGPT mentions my business today?
Yes. Ask it the questions your customers would ask, such as the best provider of your service in your city. Our audit does this systematically across several AI tools.
Can you guarantee my brand will appear in AI answers?
No. Nobody controls AI outputs. We improve the signals AI tools rely on and track how often you are mentioned over time.
Is GEO different from SEO?
GEO focuses on being cited in AI answers, while SEO focuses on ranking pages. They share most foundations, so we run them together.
Does Google AI Overviews use normal ranking signals?
Google says its AI features draw on its core ranking and quality systems, so strong SEO helps. Clear answers improve your chances of inclusion.
Do I need an llms.txt file?
It is optional and emerging. We can add one as a low-effort extra, but it is not a substitute for quality content and authority.
Will AI search reduce my website traffic?
It can reduce clicks for simple questions, but visitors who click from AI answers are often more qualified. Being cited becomes as important as being clicked.
Can AI tools give wrong information about my business?
Yes, usually because of inconsistent or outdated information online. Entity clean-up and consistent profiles help fix this.
Is AI SEO useful for local businesses?
Yes. AI assistants answer many “best near me” questions using listings and reviews, so local businesses can become the go-to recommendation in their area.
How do you measure AI visibility?
We track mentions, citations, share of voice and accuracy across a fixed set of prompts, plus AI referral traffic in Google Analytics.
Should I block AI crawlers?
Usually not if you want to be recommended. Blocking them can keep your content out of AI answers.
Ready to become the brand AI recommends?
Get a free AI visibility audit showing where you appear today and how to improve.
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- Free consultation
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